Sunday, 13 January 2013

Who killed the Chain Store


Supre
Long dark hanging tunics, anti-crosses and crucifix leggings - since when did Nu-Goth take over the chain store? Granted, I live in the pacific where trends take a while to surface and we have to wait a season for Vogue's latest to reach our shores. I suppose I really shouldn't be that surprised.

After a season of pastel lace dresses it goes to figure the mainstream went the way of Nu-Goth and Pastel Grunge, trading the feminine and soft for the hard edged and unexpected.

Despite the backlash pastel/nu-goth has received from the more domineering subculture of goth, it isn't all that bad. While I am a little apprehensive about wearing the crucifix and St Peter's cross on my pants I have to admit in the right colours it actually looks quite cool. Although wearing the anti-cross on your arse is perhaps taking it a little too far.

But for people even slightly familiar with subcultures it just seems a little silly. For one, chain store clothes are never made that well. So seeing the badly made drapey shirts on people (often a little too
generously proportioned to get away with it) doesn't look so good. It looks like they attempted post-apocalyptic but chickened out at the last minute. This is the second problem: the outfits are very tame. There's none of the visual announcement you get when a punk (or alternative other) walks into the room. Since most people don't have the confidence to take the look all the way, they end up looking, well, almost frumpy.

No doubt, people can pull it off. And there is nothing wrong if you enjoy looking frumpy, it's incredibly comfortable.

As far as Pastel-Grunge goes I think it's just sour-grapes on my part. On my off-days I'm any where on the scale of soft to unhygenic-grunge, I just never put a label on it until now. It's just weird to see people deliberately wearing 'my clothes'. I always dismissed them as more-than-slightly gross and leading people to question my sexuality on the basis of their lack of femininity. Maybe I might push it bit further. I wouldn't mind seeing more people go the full Bender.

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